About

About Red Sail Advisors and Rey Spadoni

“My mission is to help empower ‘organizations that matter’ by supporting those who lead them.”

Red Sail Advisors assists nonprofit, mission driven health care, social service, and community-based organizations to improve, thrive, adapt, and respond. Building upon forty years of industry experience, Rey Spadoni helps organizations develop actionable strategic plans, assess new partnership and merger and acquisition opportunities, develop turnaround and transformation initiatives, and evolve forward. Additionally, Rey provides executive coaching and mentoring to leaders looking to advance, overcome obstacles, and increase their personal impact.

Rey chose Red Sail Advisors as the name for his consulting practice for two reasons. First, the artist for his book cover chose a sail boat with red sails as part of the overall design and secondly, because of the manufacturing process whereby tanbark, a tannin rich dye and preservative, is used to slow the degradation of sails over time. The tanbark naturally turns reddish in color due to the natural aging process and from the effects of weather and time.

Having served as an executive within the health care industry for forty years, including as President & CEO, board member, and consultant, Rey brings significant experience and a broad and practical perspective to the role of strategic advisor. He has “walked in the shoes” of those whom he assists and understands the likely implications of critical decisions. Much like the reddish sails that become weatherworn with time, Rey draws from his many years of experience to facilitate lasting organizational change, support and help develop board members and executives, and positively impact the important “organizations that matter”.

Rey would be happy to talk with you about your specific situation and needs and though it is impossible to outline all of the ways he may be able to assist, click here to read about some representative examples of the services he provides. Please feel free to follow his Podcast in order to gain further information on his consulting practice and, hopefully, to obtain useful information to assist you in your work.

Rey Spadoni has held a variety of senior level positions within the health care industry over nearly four decades, including within the hospital, ambulatory, payer, and post-acute sectors. He has served as the President and CEO of the VNA of Boston, the nation’s first home health care agency, President of Partners HealthCare at Home, the $100m home care division of Partners HealthCare (now Mass General Brigham), and CEO of Community Health Systems, a multi-service post-acute and community-based service provider. In these roles, Rey focused on establishing strategic partnerships, organizing and driving financial turnarounds, improving employee and patient satisfaction, and leading merger initiatives.

Rey has led significant organizational transformations at Harvard Pilgrim Health Care, St. Joseph Hospital in Nashua, New Hampshire (as Interim President), Neighborhood Health Plan (now Mass General Brigham Health Plan), and Dimock Community Health Center. Rey specializes in financial turnarounds, strategic planning, developing and implementing major strategic partnerships (including mergers and acquisitions), program and corporate divestitures, supporting executive team and trustee development, and conducting strategic, financial and operational assessments.

He spent the first eight years of his career working as a health care consultant with Ernst & Young, supporting tax-exempt financings through the development of financial feasibility studies, facilitating affiliation and integrated system formation efforts, and leading strategic planning initiatives for a number of organizations, including academic medical centers, acute care hospitals, and community-based health and social service providers.

Additionally, Rey has served on several nonprofit boards of directors, is a frequent industry speaker, and is the author of Amazon bestseller “Saving Organizations That Matter: Ascending From the Confluence of Chaos”.

He holds a Master of Business Administration degree from Boston University and completed his undergraduate degree at Holy Cross College. Additionally, he has served as a deacon in the Roman Catholic Archdiocese of Boston since 2004.

Consultants

Rey works with a group of highly experienced consultants and is prepared to build an engagement team to suit your specific needs. Every member of the team is someone Rey worked with closely during his career and who possesses a strong commitment to quality and service excellence.

Team members include:

Ron Crandall

Ron is a seasoned health care finance professional with broad-based financial and strategic planning experience. Ron spent eleven years of his early career as a health care consultant for Ernst & Young LLP and Deloitte & Touche LLP. He managed engagements related to a wide range of financial analysis projects at numerous and varied health care facilities throughout New England. His primary expertise included strategic financial planning projects and full feasibility studies for the securing of tax-exempt project financing.

Ron worked for thirteen years at UMass Memorial Medical Center in Worcester Massachusetts in the roles of Director of Strategic Planning and Market Development and as the Senior Director of Financial Planning. Most recently, Ron has been the Vice President of Finance for the Care New England Medical Group and Integra, the systems Accountable Care Organization. While at Care New England, Ron had many accomplishments, including planning for a new multispecialty clinic in Providence, planning for an ambulatory surgery center, which was recently approved by the Rhode Island Determination of Need Authority, and the program evaluation of The Providence Center, a Care New England community Behavioral Health Organization.

Ron has a Bachelor of Science degree in Nursing from Hartwick College and a Master of Business Administration degree from Boston University.

Lisa DiTullio

Lisa is the principal of Project Chalk Talk, a company dedicated to introducing project management as a business competency and enabling health care organizations to improve decision-making, instill accountability, and enhance communications. She has over 25 years’ experience in establishing Project Management Office (PMO) and Portfolio Management models. Lisa’s experience spans healthcare delivery, payer, pharma, biotech, diagnostic and medical device arenas. Lisa is the author of several books. She is a regular contributor to industry blogs and various podcasts. She is a PMI® PMTraining™ instructor, a distance instructor for Prodevia Learning, and a contributor to ProjectBites. She is a recognized international speaker in her field and is known for her storytelling to impart messages that are impactful and practical.

As past VP, Portfolio & Program Management of Foundation Medicine, Lisa built the PMO from the ground up to ensure the ‘right’ projects were selected, and they were delivered successfully. As past director of the PMO at Boston-based Harvard Pilgrim Health Care, Lisa was a core member of the turnaround team for an organization that went from being placed in state-supervised receivership in 1999 to being the “Number One Health Plan in America” in US News & World Report many years in a row.

Lisa is a past board member to the Cohasset Maritime Institute, the South Shore Chamber of Commerce and the AthenaPowerLink® Governing Body. She is the co-founder of Leadership in Action, a program designed to introduce high school students to career and leadership opportunities.

Roberta Goldman

Roberta Goldman is a senior level Human Resources executive with over 25 years of experience in both the for profit and not for profit worlds. She has significant experience in the health care and human services sectors, where she has served as the senior HR leader for Neighborhood Health Plan (now Mass General Brigham Health Plan), South Shore Mental Health (now Aspire Health Alliance), Combined Jewish Philanthropies, and Walker Inc. She started her career at Raytheon and spent 10 years in increasingly responsible positions at Harvard Pilgrim Health Care. She is a graduate of Cornell University’s School of Industrial and Labor Relations. In 2019, Roberta founded Lead the Way Human Resources Consulting through which she serves as a fractional CHRO to smaller and mid-sized companies.

Roberta is also a Certified Predictive Index Partner and Talent Optimization Consultant. She uses her extensive experience in executive coaching, human resources, management, and Predictive Index solutions to help businesses determine if their leaders, teams, job targets and culture are in alignment with their business strategy. By assisting clients align their people strategies with their business strategies, she helps them enable crucial results, such as increased revenue, sustained growth, reduced turnover, and a more productive and engaged workforce.

Gina Mazza

Gina is a Registered Nurse with over twenty-five years of experience in the leadership of community-based organizations. She held executive roles in Home Health/Hospice organizations in Western Massachusetts for over a decade before joining Fazzi Associates (a national research and health care consulting firm). Until 2018, Gina was one of the owners of the firm.

While at Fazzi, she provided consultation to home health and hospice agency leaders, presented at local and national conferences, participated in national studies and was responsible for multiple divisions including operational consulting, patient and family satisfaction, employee engagement, and regulatory/compliance services.

Currently, Gina operates her own consulting firm, Mazza Consulting and Coaching and is a Professor at College of Our Lady of the Elms where she teaches various leadership in health care courses.

Gina holds an MBA from the Elms College and a BSN from American International College. Gina is a member of Sigma Theta Thau, Honor Society of Nursing. She is a member of the National Association for Healthcare Quality (NAHQ) and a certified professional in healthcare quality (CPHQ) through NAHQ. Gina volunteers as the Vice President of the Board of Directors at Harmony House of Western MA, a community home for people at the end of life.

Ann Marie O’Connell

Ann Marie is a versatile and highly experienced human resources leader in the health care field. With over 30 years of experience, she has planned and implemented many successful human resources programs to attract and retain the best talent. Her career has spanned leadership positions in smaller community-based health care organizations to large tertiary health care systems.

After receiving her MBA from University of Massachusetts-Amherst’s Isenberg School of Management, Ann Marie started her health care career at Hartford Hospital, a tertiary medical center in Hartford, Connecticut as a planner. She has carried this planning and marketing experience with her throughout her career, always taking into account strategy and future planning as she developed human resources programs. She has always understood that employees are the heartbeat of an organization and the key to the success of any initiative.

After moving to Providence Hospital in Holyoke, Massachusetts, as Director of Planning and Marketing, Ann Marie transitioned into home care at the Holyoke Visiting Nurses Association (VNA). There she received a strong grounding in home care operations as Vice President of Operations before moving to Cape Cod. She was fortunate to join the fast-growing home care business on the Cape and helped to form what became the VNA of Cape Cod through the merger of three agencies. She started the first HR department for her agency, Central Cape Cod VNA, and helped open a hospice and private duty program.

Ann Marie was hired as Vice President of Human Resources for the oldest and one of the largest home care organizations in the country, VNA of Boston. She was fortunate to work with great leaders and developed her skills, particularly in labor relations. After a merger of Boston VNA with VNA Care Network, Ann Marie moved to the Mass General Brigham Home Care organization where she worked with both HR and Home Care leaders to lead that organization through many challenges including developing a hospital at home program, transitioning the private duty home care business to an outside organization, and supporting staff through the COVID pandemic.

Ruane Sardelli

Ruane is an experienced health care leader with demonstrated excellence in leading cross-functional teams, implementing high priority initiatives, and executing in fast-paced, outcome-oriented settings. As the owner of Windmill Point Consulting Group, Ruane works with community health centers, academic medical centers, and other health care organizations to improve the delivery of ambulatory care. Ruane works with organizations to assess their operational performance, identify areas of opportunity, prioritize based on impact, and support the planning and execution of operational improvement initiatives.

Areas of expertise include front desk operations, call management, provider productivity, referral management, patient access, and other areas impacting the operational and financial goals of the organization. Ruane’s consulting practice builds on her ten years of experience in Ambulatory Operations at Boston Medical Center (“BMC”). While at BMC, Ruane held leadership roles in Ambulatory and Strategic Planning, helping to transform the delivery of care to some of Boston’s most vulnerable patients. Prior to joining BMC, she worked as a consultant with Ernst & Young after completing General Electric’s highly competitive Financial Management Program (FMP).

Storto Healthcare Strategies

I am pleased to collaborate with Storto Healthcare Strategies (SHS), founded and led by David Storto. David is a seasoned health care executive with over 40 years of experience leading organizations through some of the most complex challenges in health care. As part of the top leadership team of Partners HealthCare (now Mass General Brigham) for 23 years, David developed and integrated rehabilitation and post-acute care for Partners and led the world-renowned Spaulding Rehabilitation Hospital. He provides expert advice in developing effective strategies across the continuum, executive support, and health care navigation.

The collaboration between Red Sail and SHS is built on a shared commitment to empowering leaders and organizations to navigate complex communication challenges with confidence. Together, we offer a unique blend of strategic insight and practical expertise to support healthcare executives in achieving their organizational and strategic goals.